Brora GC and Crieff GC on Being Near A Big Venue - GCTUK 95
Golf Club Talk UK
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Challenges and Strategies for Golf Clubs in Adapting to Changing Markets
The chapter delves into the sustainability of rising green fees at golf clubs and its impact on revenue, marketing strategies, and the shifting disposable income for golf as a luxury. It addresses the dilemma of balancing revenue needs with maintaining accessibility, the importance of identifying target markets, and adapting offerings to attract visitors and members. The conversation also explores the challenges faced by clubs, from location vulnerabilities to the need to attract younger audiences, and emphasizes the necessity for clubs to evolve by offering different membership options and more accessible green fees while seeking professional guidance and fostering collaboration within the industry.
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