Rachel: What do you think the future of banner ads looks like? Rachel: There's a gang war out there with designers who are really trying to do the web good. She says marketers will always be looking for new ways to get people's attention. "I don't want to hijack people's visual system more than necessary," she says.
Rachel Nabors gives us a deep-dive into the art & science of web animation. She motivates us to sell animation as a UX enhancement, rather than a delight factor. She also exhorts us to animate ethically and responsibly.
- Animation Origin Story (5:44)
- Getting Animation Buy-off (14:01)
- Animation is Not About Delight (20:47)
- Do I Have to Draw to Animate? (33:42)
- Web Animation Resources (36:41)
- Future of Banner Ads (46:27)
- Listener Question (50:59)
- 24 Hour Comic (55:44)
Check out the detailed show notes at userdefenders.com/aaw
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