The Future of Ad Banners

Rachel Nabors gives us a deep-dive into the art & science of web animation. She motivates us to sell animation as a UX enhancement, rather than a delight factor. She also exhorts us to animate ethically and responsibly.

• Animation Origin Story (5:44)
• Getting Animation Buy-off (14:01)
• Animation is Not About Delight (20:47)
• Do I Have to Draw to Animate? (33:42)
• Web Animation Resources (36:41)
• Future of Banner Ads (46:27)
• Listener Question (50:59)
• 24 Hour Comic (55:44)

Check out the detailed show notes at userdefenders.com/aaw

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