Let’s talk ABM cover image

50. Insights-powered ABM | Citrix

Let’s talk ABM

00:00

AVM at IBM - How Did You Do It?

In 2013 LinkedIn was nowhere near what it is today. And so I think you were a great foresight really to use that kind of platform to bring together like-minded BTP marketers and AVMers, as you said. If we come back to your first experience with AVM back at IBM, you mentioned that you did a pilot that kind of stopped I think after 18 months, 24 months. And then I think you went back into field markets with IBM. But then- Yes, yes. This is an episode of like of Aiman Andrews, you know, I'm going to say the phone call came,. And they invited you back and said, hey Gabrielle, we need

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app