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50. Insights-powered ABM | Citrix
Let’s talk ABM
AVM at IBM - How Did You Do It?
In 2013 LinkedIn was nowhere near what it is today. And so I think you were a great foresight really to use that kind of platform to bring together like-minded BTP marketers and AVMers, as you said. If we come back to your first experience with AVM back at IBM, you mentioned that you did a pilot that kind of stopped I think after 18 months, 24 months. And then I think you went back into field markets with IBM. But then- Yes, yes. This is an episode of like of Aiman Andrews, you know, I'm going to say the phone call came,. And they invited you back and said, hey Gabrielle, we need
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