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Michael Nathanson’s Sports Media Pulse Check

The Varsity

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The Shifting Landscape of Sports Broadcasting

This chapter examines the decline of linear television viewership, particularly regarding sports franchises and major programs like The Late Show with Stephen Colbert. It discusses the growing trend of cord-cutting and the critical importance of securing sports rights amidst evolving viewer preferences and the rise of streaming services. The conversation further explores the financial strategies of networks in light of changing dynamics in sports broadcasting and the looming negotiations for media rights.

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