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The co-founder effect, w/Rothy's Stephen Hawthornthwaite and Roth Martin

Masters of Scale

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Navigating Global Production and Team Dynamics

This chapter explores the co-founders' transition of production from Maine to Fujian, China, emphasizing the challenges faced due to language barriers and unstable partnerships. They highlight the importance of team cohesion and customer insights in driving their innovative footwear business, as well as the benefits of vertical integration in manufacturing. Through a baking analogy, they illustrate the balance of luck and design necessary for success while also addressing the significance of trust and collaboration among co-founders.

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