E-Commerce's Impact on Indian Retail

This chapter explores the transformative effects of e-commerce on the retail landscape in India, particularly concerning small retailers like Kirana stores. It discusses the dual job creation and disruption presented by the rise of e-commerce, while examining the coexistence of traditional and modern retail in the changing market. The analysis highlights the vital role local shops continue to play in the economy amidst the growth of online shopping and evolving consumer preferences.