2min chapter

ReThinking cover image

How do incentives really work? with Uri Gneezy

ReThinking

CHAPTER

How to Make Sure Rewards Don't Backfire

David Frum: How do we make sure that rewards don't backfire? He says one of the defining moments in his career happened at a daycare. "I didn't know how bad it is to be late," he said, but $3 fine made him change his mind. 'Now that you told me that it's $3 bad, now I don't care'

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