#0084 - Jeff Patton - Product thinking and user story mapping
No Nonsense Leadership
How to Build a Story Map for Your Product
Jeff: Gary was a musician and he wanted to build a product that would help musicians market their band. He hired a Ruby on rails team that was using agile development. Jeff: Using a story map well forces you to think in terms of outcomes and value where one is customer and user value and one is business.
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