Mark O'Mara: Culture is essential part of building anything, any team, any organization. He says he's been criticized for bringing up culture when he was a mid-level manager. "You can get a lot with a stick, right, for a short period of time, for ashort period of time" 'I'm going to try to figure out how to serve 100 million leaders in the next seven years,'O'Mara said.

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