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Season 3, Episode 4: Econometric advertising measurement (with Grace Kite)

Mobile Dev Memo Podcast

CHAPTER

Evolution of Marketing Mix Modeling with MMME Technology

The chapter discusses the evolution of marketing mix modeling with MMME technology, emphasizing the importance of granular data and modern methods, cautioning against old school and inexperienced providers. It highlights simplifying complex data analysis, recommending a balanced approach in selecting providers, and aligning models with known business insights for reliable findings.

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