11min chapter

Generative Now | AI Builders on Creating the Future cover image

Johnny Ho: Perplexity’s Opportunity to Reinvent Search

Generative Now | AI Builders on Creating the Future

CHAPTER

Enhancing User Interaction with AI

This chapter explores the balance between providing immediate answers and fostering deeper engagement with AI technology. It discusses the evolution of online search, the collaboration of large language models with search technologies, and the development of a fine-tuned model named Sonar that prioritizes brand consistency. Additionally, it addresses the implications of generative models on user reasoning and the complexities of user intent in relation to AI responses.

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