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Ambient: Building The On-Chain Venue for Price Discovery | Doug Colkitt

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How Ambient Finance Is Differentiating From the Competition

Doug Colkit is the founder of ambient finance, formerly known as Croc swap with an R. He says AMMs have been really successful in bootstrapping on say markets and more critically actually bootstrapping markets where you don't need a small handful of trading firms to make those markets run. The problem with order books has always been that there's what, maybe 12 firms in the world, but it can actually run an order book. And I think that's really important from like a decent physician standpoint, right? Like we can have markets where we don't require giant firms to create those markets,. anyone with wallet and distill and connect and provide liquidity.

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