Between 15 and 30 seconds is really the sweet spot for ads on tiktok. The goal of it is that when people are scrolling to tito, they should not immediately recognize that they are being advertised too. "You want it to look just like any other organic video that's talking about a product"
Savannah Sanchez aka Social Savannah is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production.
Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course