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18min chapter
K#567 - Dominic Land, CEO Bike Components über die Herausforderung der Fahrradbranche & Communities als Branding Hebel
Kassenzone | CEO Interviews
Strategien im Fahrrad-E-Commerce
Dieses Kapitel erörtert die strategischen Herausforderungen und Chancen im E-Commerce der Fahrradbranche, insbesondere die Rolle von Suchmaschinenmarketing und Social Media. Die Wichtigkeit von Branding, Community-Engagement und der Balance zwischen hochwertigem und authentischem Content wird hervorgehoben. Zudem wird die Entwicklung digitaler Services und Partnerschaften zur Optimierung der Kundenreise thematisiert.
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