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2min chapter
How to Beat the Recession
Marketing Against The Grain
What's the Difference Between a Killer Idea and a Bad Idea?
Karen: Every brand needs to be more like an iconic musician. They have something that really resognates with the audience, and they kind of play at once and they move on. I think what we're saying is that create a great idea and then turn great idea into a multitude of different content that fits with the platform. So you have to make the content for the channel, not force the channel to try to adhere to the way you want to make your content.
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