How To Build Your B2B Content Team in 2021 -- Brad Smith // Wordable and Codeless
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Create a Longer Sale Cycle?
For betobe, it's usually tougher, because there's more people involved in a sale. For sophor company, you could write about topic x, y, z and someone's going to read that. Bottom of the funnel could also include, like comparison. So we might do monday docom verses asana or monedo con verses. Click up would be another example of that.
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