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4min chapter
How Heineken is creating the connected brewery
Bernard Marr's Future of Business & Technology Podcast
The Bottom Up Approach to Identifying Use Cases
Heineken has built up a catalog of 32 use cases for its Connector Brewery. The company works with three lighthouses around the world to identify these use cases. Heineken says it takes a bottom down approach rather than a top down one, as some companies do.
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