Bernard Marr's Future of Business & Technology Podcast cover image

How Heineken is creating the connected brewery

Bernard Marr's Future of Business & Technology Podcast

CHAPTER

The Bottom Up Approach to Identifying Use Cases

Heineken has built up a catalog of 32 use cases for its Connector Brewery. The company works with three lighthouses around the world to identify these use cases. Heineken says it takes a bottom down approach rather than a top down one, as some companies do.

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