Strategizing Celebrity YouTube Success

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This week on The Colin and Samir Show, we sit down with YouTube strategist Paddy Galloway — the mind behind 10 billion views annually on YouTube.

Paddy shares behind-the-scenes insights on how top-performing videos come to life, what separates average uploads from breakout hits, and the exact frameworks that are helping small channels go viral. We dive into real-world case studies from creators like Johnny Harris and MrBeast to brands like Red Bull and the Philadelphia Eagles, analyzing what made those uploads explode.

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