Valuing Yourself in Financial Planning

It started with a bold question that showed up in a public comment: "If infinite banking is so powerful, why wouldn't I just put all my income into a whole life policy?" That single comment sparked a deeply layered, thoughtful conversation that we knew needed more attention. It wasn't criticism. It was curiosity. And curiosity, when channeled with wisdom and humility, can be a catalyst for generational transformation. So today, we’re opening up that conversation—and giving you the full picture of what it really means to go "all in" with infinite banking. What You’re Really Asking When You Consider Putting All Your Income into a Whole Life PolicyShould You Really Put All Your Income into a Whole Life Policy? (The Real Answer May Surprise You)The Spirit Behind the Question Think Long Range: The Power of Time Don’t Be Afraid to Capitalize—But Be Strategic Policy Design: Base vs. PUA, and Why It Matters Understand Insurability and Premium Affordability Sustainability Is Freedom The Danger of Over-Leveraging and Poor RepaymentWhy All Your Income into a Whole Life Policy Shouldn’t Be Your Only StrategyBook A Strategy Call What You’re Really Asking When You Consider Putting All Your Income into a Whole Life Policy The idea of putting all your income into a whole life policy sounds bold—even radical. And in the context of the infinite banking concept (IBC), it’s a question worth exploring. As someone who's lived and breathed this philosophy, I (Rachel Marshall) have heard this question before. And in this conversation with my colleague Joe DeFazio, we wanted to approach it with both clarity and candor. Because here’s the truth: Yes, whole life insurance and infinite banking can be incredibly powerful tools for financial freedom, stewardship, and legacy-building. But like any strategy, the design and implementation matter. In this article, we're going to unpack the principles behind the idea of putting all your income into a whole life policy, the risks, the benefits, and most importantly—the mindset that helps you use this tool to its fullest, most sustainable potential. You’ll learn: - Why infinite banking isn't just about the numbers—it's about long-term thinking - The role of policy design and insurability - How to balance capitalization with sustainability - Why freedom comes through commitment Let’s dive in. Should You Really Put All Your Income into a Whole Life Policy? (The Real Answer May Surprise You) If you're asking whether to put all your income into a whole life policy, you’re not alone. It’s a question we hear often—and for good reason. The Infinite Banking Concept is compelling. It gives you control, liquidity, privacy, and long-term access to capital. It feels like the financial tool we’ve all been waiting for—and in many ways, it is. But let’s be clear: Infinite Banking is a system. Not a silver bullet. Going "all in" on a whole life policy without the right structure is like planting seeds without soil. Yes, premium matters. But without a clear understanding of how that premium fits into your broader wealth strategy, you could easily find yourself over-leveraged and cash-strapped. Nelson Nash taught us that capitalization is essential, but he never said to abandon wisdom in the process. That’s why our answer is almost always: no, don’t put all your income into a policy. Instead, fund it based on your long-term strategy, your liquidity needs, your investing rhythm, and your ability to keep the policy active through every season of life. Think marathon, not sprint. When clients ask this question, we gently guide them back to the deeper one: What are you really trying to build? Because when you understand the real vision, your policy becomes a tool—not a trap. The Spirit Behind the Question We weren’t offended by the question. Quite the opposite. It takes courage to ask, "Why not go all in?" But before we can even answer that,