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How to Create Less Content and Still Get Massive ROI
Distribution First
The Importance of Distribution in Content Marketing
content is still the core of what you're doing if the content itself isn't good distributing it and repurposing more of it is not going to help you either. Everything I do is built on a distribution first framework. It's built on understanding where and how you're going to distribute that content before you create it. And then when I'm running my own thing at a startup, I have to be efficient. If I'm not efficient, if I'm wasting time creating new content or doing other things we don't really need for our business in the long-term,. he says. "I think this is a really, really important topic. The quality of actual content can sometimes come
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