How Do You Prioritize Your Desires?

If I were starting in the direct auto insurance business I think I would attempt to copy Geico. It's a remarkable system and Tony Neisley, you can't give him enough credit. The entire industry I don't think will gain more than a million and a half so we will probably get two thirds. In my view we'll get two thirds of all the growth and we'll do it profitably and we'll save people a lot of money. So I think that's quite a company.