Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify
Marketecture: Get Smart. Fast.
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Navigating the Chaos of Advertising Measurement
This chapter explores the intricacies of measuring advertising reach at the top of the funnel, emphasizing the impact of different players in the market. It highlights the shift among consumer packaged goods clients towards prioritizing transactional data that demonstrates tangible results from advertising efforts.
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