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Lesson: Sabri Suby Shares The Secret To Capturing Customer Attention & Going Viral

Startup Diaries

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How to Get Your Prospect's Attention

"Attention, you know, that is the currency, that is what every business is there in," he says. "People are going to either pay with time or they're going to pay with money." The half life of skills like TikTok's algorithm and Instagrams' targeting hack is very short; it can change within a year. 'If you have an oversupply of one thing, you have an undersupply of the other thing.'

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