What makes a great story? Like, why is shakespeare and jane ton and dostyovskydnd, some of these classic novelists, hemming way and so on. Andanwe not what we at about those stories. A, i i directally mean that in the sense that most people wi, they say, great question, than they have the answer to it. But who does? No. What i will say about it is, you know, that the book is mainly focused, the story paradox,. About 20 years of research, a revealing the special, sort of unique power of story telling as a form of messaging and a form of persuasive messaging.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode