Former Procter & Gamble CEO AG Lafley explains why enduring performance depends on treating even the most established business as an “eternal restart”—constantly innovating, pruning distractions, and staying grounded in real customer behavior rather than stated preference. Drawing on decades leading one of the world’s largest consumer companies, he outlines how organizations can sharpen strategic choices, build ambidextrous cultures, and simplify management systems to execute with consistency. Lafley also details P&G’s shift toward open innovation, its rigorous process for exiting underperforming categories, and the leadership behaviors required to create competitive advantage at scale. Listen now to explore how leaders can refocus resources, empower teams closest to the customer, and cultivate innovation that actually reaches the market.
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