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4min chapter
How to Differentiate Your Startup (feat. Crabs + Running Shoes)
Idea to Startup
On Refers. The Holy Grail for a Brand
On is offering a 30 dollar-a-month subscription to buy new running shoes. The company says that the low price makes it easier for customers to try something new. On's first bet is that their bean made running shoes are good enough whatever you wear, and they're betting on this feeling of 'first few jogs in a new pair' They also believe there will be no meaningful difference between kia andlexis any more.
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