Running a successful project with a UX writer, designer and researcher
Content Rookie
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Evolving Content Strategy Through User-centered Approaches
Exploring the journey of a project with a UX writer, designer, and researcher, the chapter delves into challenges, successes, and the evolution of user testing methods. From short-term feedback to building a team focused on long-term content evolution, the discussion emphasizes the importance of combining qualitative insights with search data for refined content that meets user needs effectively.
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