Guy Kawasaki's Remarkable People cover image

Patti Sanchez: Communication Thought Leader, Author, and Storyteller

Guy Kawasaki's Remarkable People

CHAPTER

The Importance of Corporate Folklore

Companies should record corporate folklore. It's a way to aline everyone around asshered, understanding who you are and where you came from. Companies that have a long history that they realize is worthy of archiving. The word is in it, and they actually invest in that position.

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