I'm curious about process for, I think that's one of the things that's hardest when you start working on your own thing is recognizing that you're going to do 10 things and seven of them aren't going to work. How did you all think about focusing and testing and like, you've told me about things that worked that are clearly like not the first ideas that came to mind. Yeah. So, you know, I don't think there was any magic there other than it was kind of broad ideation of say, what are all the different ways we can acquire servers pros? We can email, we can do advertising, we can doing sales, we could do flyers, which