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MINI-Series: Copywriting with Margo Aaron
Unthinkable with Jay Acunzo
Copy You're Not Proud Of
i think there are other ways that we can communicate and hope people feel seen, without making it feel like it needs to be heavy and deep. This idea of resonance applies in the very tiniest pockets of the created work. There should be no such thing as copy you're not proud of. The way we are conditioned to think about this topic is icky. It's pushy, it's boastful. You can't make people do things they don't want to do. Ask anyone with a denager,. had they cracked this problem, we wouldn't have denagers misbehaving. And i guess my question is, can that be learnd, and if so, how
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