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CM 200: Jay Van Bavel on Our Changing Identities

Curious Minds at Work

CHAPTER

The Concept of Cognitive Dissonance

Social psychologist leon fessinger came up with the concept of cognitive dissonance. His research on dorothy martin in chica offered some really important insights. He found that if you were a firm, firmly committed believer, you were more likely to stay in the cult. Those like those who are 'committed' to a cult can be psychologically and emotionally affected by it.

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