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From Corporate Banking to Bedding Brand & Dragons Den - James Higgins | The Midnight Pod Episode 72

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TIME STAMPS:

00:00 - James’ backstory, childhood and his career in banking before entrepreneurship

07:30 - The moment James decided banking wasn’t the long term path and when he decided Ethical Bedding was the ‘thing’

14:30 - Product discovery process and how the idea came about

20:45 - What did the product validation process look like for Ethical Bedding & facing product manufacturing issues, failures and customer complaints

33:00 - sourcing an agency partner that will only work with a profit share arrangement

35:00 - Matt and James debate over why the agency model needs updating

43:00 - the experience of going on Dragons Den and the bits you don’t get to see and how the opportunity came about

57:00 - the post-aired show disappointed James was left with after going on the show

59:20 - what’s the effect in revenue and general PR/brand awareness of going on Dragons Den

01:03:00 - does James’ Personal brand impact on the business in a net positive way?

01:08:40 - talking shop on guerrilla marketing stunts

01:11:00 - end goals for the business and personal life

01:28:00 - James 3 bits of advice to his 18 year old self

_____________________

In this episode, we speak to James Higgins...

James' links here -

https://ethicalbedding.com/

https://www.linkedin.com/in/james-higgins-ethical-bedding/

Listen to the podcast on Spotify here - https://open.spotify.com/show/06udMb2kDgv1mL40gxOSlK?si=fkXLx0A8S-O7OdukQUjSCA&dl_branch=1

Listen on Apple podcasts here - https://podcasts.apple.com/us/podcast/midnight-podcast/id1585632377

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