Pillars of Affiliate Marketing -- Dustin Howes // Performance Marketing Magic, LLC
MarTech Podcast ™ // Marketing + Technology = Business Growth
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What Are the Other Pillars of Affiliate Marketing?
Auditing the programs first, making sure your other channels are optimized as well before you really invest in the affiliate channel. Good affiliates will recognize if it is or isn't a great product for them to promote. Restructuring the program can help diversification of the affiliate program itself. Third pillar, you're going to be optimizing your welcome sequence.
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Transcript
