How did marketing reframe cotton in the twentieth century?

In the early 1600s, cotton fabrics made in India were in high demand throughout Asia and Africa. When the English and Dutch arrived in India and Japan, they realized how popular the fabric was, and they soon began to ship it back to northern Europe. In this episode, we explore how the ‘cotton craze’ of the 1600s shaped the modern world, and shaped the English language. We also examine the end of the Shakespearean period and the second English dictionary.

TRANSCRIPT: EPISODE 183