YouTube

The first time we made a short, that was a very unique feeling. We were looking at the platform and we were like, Oh, I guess we just have an idea and just make it. That's what a beautiful part of YouTube. And being able to do like impulsive video, I think is something that generally fades down over a while as production values went up or expectations went up. "I love that we're reintroducing through short form video that I built," he says.