Why most AI marketing is hype

Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.

Gael Breton ( ⁨@AuthorityHackerPodcast⁩ ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.

We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.

We cover:

(00:00) Intro

(01:35) AI in marketing is broken. Here's how to fix it.

(03:22) Use Gemini to uncover B2B AI opportunities

(05:57) Why content still matters in the age of AI agents

(09:03) Auto-generate podcasts and deep research summaries

(11:27) Research video libraries with NotebookLLM

(15:31) Tim’s evolving take on AI-generated content

(18:43) Use AI to write high-engagement newsletters

(26:48) Feedback, refinement, and keeping AI content human

(31:33) Smarter, not spammy: Using AI like a creative calculator

(41:20) AI agents + MCP server to automate SEO tasks

(47:18:07) Outro

We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).

Where to find Gael:

LinkedIn: ⁠https://www.linkedin.com/in/gael-breton-78305118⁠

X: @GaelBreton

Website: https://www.authorityhacker.com/

Where to find Tim:

LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in this episode:

Ahrefs – https://ahrefs.com/

Authority Hacker – https://www.authorityhacker.com/

Gemini (Google AI) – https://deepmind.google/technologies/gemini/

Claude (Anthropic) – https://claude.ai/

NotebookLM – https://notebooklm.google/

Perplexity AI – https://www.perplexity.ai/

Firecrawl – https://www.firecrawl.dev/

Make.com – https://www.make.com/

n8n – https://n8n.io/

CapCut – https://www.capcut.com/

Opus Pro – https://www.opus.pro/

Notion AI – https://www.notion.so/product/ai

Buffer – https://buffer.com/

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Ahrefs Podcast

Host: Tim SouloPodcast

Producer: Michelle Lindner

Intro Storyboard: Tim Soulo

Intro Video Lead: George Dolgikh

Intro Video Animations: Ilya Yakymchuck

Filmed with:  ⁨@Riversidefm⁩ 

#ai, #automation, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #contentcreation, #marketingstrategies, #businessgrowth, #aiworkflow, #aicontentcreation