Ecommerce Playbook: Numbers, Struggles & Growth cover image

The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves

Ecommerce Playbook: Numbers, Struggles & Growth

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Purpose and Profit: Navigating Entrepreneurial Motivations

This chapter examines the often complex motivations behind entrepreneurship, suggesting that many pursue ventures not purely for passion or wealth but in response to opportunities. It critiques the unrealistic financial goals set by entrepreneurs and discusses how aligned personal and business objectives can lead to greater clarity and success. The discussion highlights the need for a clear purpose in business, emphasizing the importance of aligning financial goals with individual aspirations for organizational effectiveness.

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