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The First Instance of Mobilization
When was the first instance of where you and perhaps some of your leadership team started talking seriously about mobilization or plans? I remember I was at, it's interesting, you go to DICE and you're talking to people, executives from across the industry. And especially it does us a lot of folks who have, who might head up in organizations like a virtuous or others that are providing services to game developers. It's mostly first party studios with some contractors attached.