Yeah Nah Pasaran! cover image

Dr Stephanie Alice Baker on Influencers, Wellness Culture & Misinformation

Yeah Nah Pasaran!

CHAPTER

The Persecuted Hero Narrative

The persecuted hero narrative is a recurring technique used by social media influencers. It was developed in response to threats of content moderation, especially when these influences were posting what is perceived to be very harmful content. And this was really important, because it didn't just protect them as influences, it was actually part of mobilizing a following around this commitment to truth, freedom and justice.

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