SEO Content as Glue Factory

"It's better to own a bunch of mattress commerce sites than it is to create quote unquote premium content and sell ads against it," he says. "I'd ask you every time you think about Googling something niche or weird to solve a problem, You end up on a lot of that content." The New York Times has incredible properties that people will go there that are destinations, like the wire cutter,. But if you're still in the SEO game or trying to sell credit cards to people, that stuff is going to be gone.