The Importance of Owner Marketing

One of the biggest things, what we start with kind of foundational is building out your key messaging building blocks and really having a good owner marketing. So it starts with your USP, your unique selling proposition. Here's another one, many states require trust accounting, but nobody talks about it. It could be dynamic pricing or revenue management. I very, very rarely ever see anybody talk about trust accounting. And you know, at this day, that's table stakes, but nobody's talking about it.

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