From Xiaohongshu to Kumbh Mela: A Cultural Journey

This chapter highlights the rise of the Chinese app Xiaohongshu as an alternative for U.S. users seeking social media engagement amidst the TikTok uncertainty. It also dives into the Kumbh Mela festival in India, detailing its spiritual rituals and massive scale, attracting millions to partake in the experience of holy bathing and cultural significance.