The Travel Giant Built on Billions of Reviews | Steve Kaufer on TripAdvisor
Grit
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Navigating Early Challenges at TripAdvisor
This chapter explores the initial struggles and adaptations of the travel site that became TripAdvisor, highlighting failed monetization attempts and the transformative impact of search engine traffic. It details a key client negotiation that accelerated growth and the strategic decisions made post-acquisition, particularly the shift from media to booking models. The chapter also addresses the emotional stakes and operational independence experienced after a significant acquisition, reflecting on the evolving dynamics in the travel industry.
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