Mail chimp was one of the first 'soft ware' companies. Ben and dan turned an internal tool into a product that could scale. They built their own inhouse email software to let them build lists efficiently. But it would take usen to send them an envoyce for ten minutes worth of work, even if youe round up to an hour. These are tiny cheques. And honestly, i ran out of deposit slips for my bank because i had so many little chems. This is the kind of discovery that changes the course of companies. It's the eureca moment every scale focus anchmener lives for.

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