Are You Trying to Build a Head of Steam?

The biggest thing is really embracing that you have to believe that what you're building is good, and that it's worth talking about. It's a lot of taking time early out to think through who buys our product, who should be buying our product. And if you can understand like developers at this size of company solving this category of problems tend to choose our tool because it makes xyz problems disappear,. You can get really clear on the marketing messaging and on the outgoing messaging that you want to give.