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Cashflow feeling tight? These 9 mistakes limit your sales

Imperfect Action

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Diversifying Offerings for Repeat Business

The chapter emphasizes the importance of having multiple offerings to cater to the same ideal client, focusing on serving existing audiences, and understanding that marketing builds trust, while sales convert audiences into buyers. It also discusses the need for diversifying income sources, adapting to evolving client needs, and adopting creative sales strategies.

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