Is Low Consumer Pricing Really a Useful Lens?

The FTC is trying to pull apart, obviously, as you're saying, the person. But it's interesting because it's like all of it is like the potential of competition, which is fascinating. Of course, how do you think about pricing in this model? There is no pricing for consumers here. So in that case, is low consumer pricing really isn't a useful lens to use at all, because it's not free for advertisers.