The Rise of Social Influence

Today’s guest is Nell Watson, Executive Consultant Philosopher at Apple and AI Ethics Maestro at the IEEE Standards Association. Nell also leads a host of initiatives in teaching machines prosocial behavior and resolving cultural conflicts. She joins the AI in Business podcast to talk about the potential of AI to promote propaganda efforts through the lens of ‘zersetzung’ – a psychological espionage strategy developed during the Cold War where operatives wage warfare with a target’s sanity. To discover more AI use cases, best practice guides, white papers, frameworks, and more, join Emerj Plus at emerj.com/p1.