2min chapter

The Engineering Leadership Podcast cover image

Rapidly operating early-stage engineering at global scale, mapping eng workflows to personas & pivoting pricing / business models w/ Scott Woody #158

The Engineering Leadership Podcast

CHAPTER

Effective Communication of Pricing Adjustments and Leading with Customer Value

This chapter explores the transition of aura ring from a one-time purchase to a subscription model, emphasizing the importance of effectively communicating pricing changes to avoid negative perceptions and gain customer support.

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