Creating High-Performing eCommerce Content -- Katrina McKinnon // copysmiths.com
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Top of the Funnel Content
A lot of our clients will come to us because they're sick of relying on paid advertising. We mostly do topofunnel because we know that's how traffic comes to the stores. Once people have been working with us for a while, we then start writing more middle and bottom of the funnel content. But it creates a very reliable sort of a consistent even flow of traffic to a store. It also helps with resale value as well.
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